Review: Rockstar Super Sours
Along with a new line of energy waters, Rockstar unveiled its new “Super Sours” line at the recently held 2012 NACS show. The line features two candy-inspired flavors, Bubbleberry and Green Apple....
View ArticleReview: Nawgan
Nawgan has added two new flavors to its line of brain-boosting drinks: Lemonade and Strawberry Kiwi. Both new products are a big step forward for the brand, both in terms of flavor and packaging, which...
View ArticleReview: Celestial Seasonings Enerji Shots
Celestial Seasonings recently launched “Enerji,” a line of green tea-based energy shots. Despite a solid base of energy ingredients and a rather enjoyable trio of flavors, we do have to wonder how...
View ArticleReview: Zevia Lime Cola
Zevia has come a long way since its inception, with no meaningful difference in flavor between its products and those of mainstream competitors, most of which are, by comparison, not all-natural. The...
View ArticleReview: Solixir
Solixir has unveiled new branding and a new citrus flavor to its line of sparkling botanical beverages. We like what Solixir has done with the redesign and simplification of its packaging which now...
View ArticleReview: Live Soda Kombucha
The concept behind Live Soda seems like a good one — at least in theory: take classic soda flavors, cut the calories, and add in some live kombucha culture. While the resulting formulation does taste...
View ArticleReview: Next10 Energy
Next 10 Energy Shot is a new energy drink created by a neurosurgeon with the aim of offering a healthier and better performing product than what is currently on the market. While the product has a...
View ArticleReview: Waiakea Water
Marketed as “Hawaiian Volcanic Water,” Waiakea has branded itself as a sustainably sourced, high electrolyte, and high alkaline water. While the positioning and sleek packaging of the brand will...
View ArticleReview: Vibrant Earth Juices
Vibrant Earth Juices is a new line of freshly pressed, organic, raw fruit and vegetable juices. Packaged in 3 -5 day juice cleanse regimens, the brand comes in eight varieties, with most named for a...
View ArticleReview: Oatworks
2012 saw the launch of a number of new oat-based drinks, including Oatworks, a line of oat and fruit smoothies. The beverages are made with 100 percent fruit juice and puree and a proprietary...
View ArticleReview: Inject Energy
Inject is a newcomer to the energy category, and from our perspective, the product needs a lot of work, particularly in revising its branding and high-calorie formulation, before it can have any real...
View ArticleReview: RIZE Energy
Billed as a hybrid sports nutrition/energy drink, RIZE is formulated with trehalose, a naturally occurring sugar that the marketer claims provides twice the energy of glucose. For each of its two...
View ArticleReview: Tibi Tonic
Tibi Tonic is a new hangover recovery supplement aimed at reaching consumers within the nightclub circuit. The brand, which took part in New Beverage Showdown 4 at BevNET Live Winter 12, has done well...
View ArticleReview: Enterade
Much like the bevy of other sports/hydration drinks on the market, enterade is marketed as a dietary supplement for “hydration during stressful exercise and endurance sports.” However, unlike competing...
View ArticleReview: Essentia Water
As far as bottled water is concerned, high pH (aka alkalinized) water is certainly all the rage right now, at least in terms of new product introductions. And for many of the high pH brands that have...
View ArticleReview: Jack Nicklaus Golden Bear Lemonade Mint
AriZona recently extended its line of Jack Nicklaus Golden Bear lemonades with a new mint-flavored variety. Although we find the blend of lemonade and mint flavors to be quite appealing, we question...
View ArticleReview: Cheerwine’s New Slim Cans
North Carolina-based Cheerwine has launched a new 4-pack of 12 oz slim cans. For a brand with a ton of retro appeal, the foray into a modern-looking package is an interesting move. Nevertheless, we...
View ArticleReview: Dave’s Coffee Syrup
Building on the rapid growth of cold brew and craft coffee brands, Dave’s Coffee is a new line of “coffee syrup” products. In concept, it’s not that much different than most of the other cold brew...
View ArticleReview: Seaworth Single Fin Sludge
And the cold brew coffee train keeps rolling… Fresh out of Southern California, Seaworth’s “Single Fin Sludge” is a new organic concentrated cold brew coffee. Well-executed in packaging and flavor,...
View ArticleReview: Manyk Energy
Calling on consumers to “Master the Energy,” Manyk Energy is a four-SKU energy drink line that includes a zero-calorie product, and two tea-flavored varieties. While the formulation of the beverages is...
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