As far as bottled water is concerned, high pH (aka alkalinized) water is certainly all the rage right now, at least in terms of new product introductions. And for many of the high pH brands that have been around for a while, rebranding efforts are underway. That’s exactly the case for Essentia, which has gone from being a brand that could blend in with the spring water masses to something that is attempting to establish itself as modern and sporty.
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