Along with a new line of energy waters, Rockstar unveiled its new “Super Sours” line at the recently held 2012 NACS show. The line features two candy-inspired flavors, Bubbleberry and Green Apple. While the products contain the same energy mix in most Rockstar offerings, the flavors – which we found surprisingly good - could appeal to a range of current and new consumers, particularly those at the younger end of the energy drink demographic.
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